Social Media Strategy

Collaborating closely with the creative agency, I took charge of shaping Pizza Hut's creative strategy on TikTok. The role involved extensive research into emerging trends and innovative concepts, all aimed at bolstering the brand's visibility among a younger audience. I successfully guided the creative direction of Pizza Hut's TikTok account, ensuring its content resonated effectively with the target demographic, while also keeping a finger on the pulse of the latest trends to maintain relevance and engagement.