Social Media Portfolio
Pizza Hut - Social Media Strategy
Social Media Strategy
Collaborating closely with the creative agency, I took charge of shaping Pizza Hut's creative strategy on TikTok. The role involved extensive research into emerging trends and innovative concepts, all aimed at bolstering the brand's visibility among a younger audience. I successfully guided the creative direction of Pizza Hut's TikTok account, ensuring its content resonated effectively with the target demographic, while also keeping a finger on the pulse of the latest trends to maintain relevance and engagement.
The Results
Over a 18 month period, I increased Pizza Hut’s TikTok following to over 36K followers with a new content strategy that focused on reach, relevancy and shareability. Over 10 of the videos went viral with over 1M views and 3 of the videos also appeared on TikToks’ creative hub, which offers inspiration and guidance on content creation for other brands.
the girls trip to - Full Service Social Media Management
Full Service Social Media Management
As the founder of the girls trip to, I’m responsible for the social media strategy, management and content creation across TikTok and Instagram. The account is focussed on providing travel tips, inspiration and guides for women looking to book their next girls trip. The account growth comes from keeping up with trends and giving true travel value to our audience. I've partnered with brands like Holafly and Booking.com to expand their reach and bring more exciting content to my followers.
The Results
Over a 6 month period, I grew the account to over 14.5K followers. The success on this has been down to having a strategy that provides value to the audience. The account has also generated a number of viral videos, and in the last 4 weeks, video views have reached over 1.3M which has grown by 36% vs the previous month. This is through creating content that appears in relevant searches which has helped to expand reach.
Sakku Samba - Content Creation
Content Creation
To celebrate the new launch of Sakku Samba's location in Bradford, I was approached to create content to showcase the restaurant and position it as the go to foodie destination for a girls trip.
The Results
The two videos gained an impressive 20K organic views on both Instagram and TikTok, with engagement surpassing the benchmark at over 15% for these posts.
Holafly - Content Creation
Content Creation
As part of their summer campaign, I was approached by Holafly to create three videos to promote their digital e-sim and highlight their core benefits of being affordable and easy to use whilst on holiday.
The Results
Tapping into engaging hooks on travel hacks you need to know and why didn’t anyone tell me this before, the three videos achieved over 8K organic reach across Instagram and TikTok, with engagement 10% higher than platform benchmarks.
Cooks Club - Content Creation
Content Creation
As part of my stay in Rhodes, I created content for Cooks Club that was showcased across the girls trip to social channels. This was all positioned to drive awareness and consideration of this hotel for travellers looking to book their next trip to Rhodes.
The Results
Over 137K views were generated for the 5 videos that were created, and over 1.3K shares which helped to boost visibility of the videos and position Cooks Club as the go to hotel in Rhodes.